Lansing Home & Garden Show

Demographics

Lansing's Finest!

Hundreds of the finest businesses will fill the MSU Pavilion with products, exhibits, features, gardens, and ideas that inspire patrons to make their dreams a reality. Qualified customers are preparing for their spring & summer home improvement & landscape projects and are coming to the show to do business with you!  Will you be there?


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Great Prospects!

  • Income level
  • 0-$40,000                          17%
  • $40,000-$80,000               42%
  • $80,000-$120,000             28%
  • Over $120,000                   13%
  •  

  • Age
  • 18-34                     4%
  • 35-44                     7%
  • 45-54                     30%
  • 55-64                     40%
  • over 65                  19%

     

    Qualified Buyers!

    • 98%   Homeowners
    • 84%   Planning an improvement project to their home or garden
    • 68%   Plan to purchase products from the show within one year
     

    MSU Pavilion Facts

    • Conveniently located on Michigan State University's campus
    • Easily accessed by area highways
    • Convenient, free on-site exhibitor parking