Outdoorama

Demographics

Book Michigan First! 

Each winter the outdoors come inside for one of Michigan's best-known shows, Outdoorama.  Hunters, anglers, campers, boaters, hikers, conservationists, and wildlife enthusiasts will gather at the Suburban Collection Showplace to celebrate the outdoors.

Over the years, ShowSpan has earned the trust of the public, the respect of our exhibitors and the confidence of our sponsors.  Michigan is rated as the top marketing territory for freshwater fishing, hunting and related products and services.  This is your opportunity to join hundreds of aggressive businesses that have discovered the power of the Michigan outdoor market!

Serious Sportsmen!

  • 58%  Own a boat
  • 44%  Shopping for hunting equipment 
  • 27 - Average number of days spent fishing annually
  • 23 - Average number of days spent hunting annually
  • 4 Hours - Average stay at the 2011 Show
  • 77% Take an outdoor vacation every year
  • 42% Have taken a destination fishing trip

Qualified Buyers!

    • 46 yrs - Average age
    • 88%  Homeowners
    • 26%  Vacation homeowners
    • 83%  Own a computer
    • 61%  Own a truck
    • 26%  Own an RV or camper 
    • 47%  Income over $80,000  

Detroit is the #1 Freshwater Fishing Market in the Nation!

  • Oakland County has the most inland lakes in the state! 
  • 6 counties with a population of 4.5 million and average income over $70,000!
  • Over 400,000 fishing licenses sold within one hour's drive of the Suburban Collection Showplace! 

Suburban Collection Showplace Facts

  • Conveniently located in the Detroit suburn of Novi.  It is easily accessed by major highways and 3 interchanges. 
  • Visible from I-96.
  • Over 200,000 sq. ft. of display space.
  • Nearby affordable lodging is plentiful, with special rates at selected hotels and motels for exhibitors.